Ataxo / Products / Trixam / Trixam technological solution

Technological solution of the Trixam platform architecture

The system's architecture has been designed for the needs of performance scalability according to the size of the processed data volume. Furthermore, the system has been designed with open architecture, allowing extending the core of the system flexibly with other modules.

Standard modules offer, for example, the following functions:

Serving advertisements may be targeted according to:

• Web content (the web content is analysed with the help of the Trixam system and then ranked into the appropriate category – owing to this the advertisement of the corresponding category is served)
• Keyword search (the relevant advertisements are served according to the searched keywords)

Different online advertising payment models supported by the Trixam system:

• Payment per advertisement serving (either in units or thousands of servings)
• Payment per click on the advertisement
• Payment per conversion defined and set by the webmaster (e.g. commission for a new customer registration, commission for the first purchase made by the new customer, etc.)

User-defined statistics with various details

Setting different roles and rights of system users

• Administrator's role
• Advertiser's role
• Webmaster's role

Real-time system assuring the following:

• Real-time budget control
• Real-time advertisement impressions

Other modules are developed and customised for individual customers.

Although the system has been developed in the MS .NET platform, it may be implemented onto any other technological platform, also allowing integration with external applications of any other platform.

If you are interested in the Trixam advertising system platform and would like to know more, please contact us.